After initial quick wins, Fit India Trust invited me to revamp the user experience and interface of their mobile application from a mere functional design to a more communicative and emotional design. Based on the user research of three main personas, I came up with a sleek and modern interface aimed at enhancing the user journey.
NYU Tandon School of Engineering was looking to increase the participation of students in prestigious fellowship opportunities when I was called to prototype and develop a new website focused on Science - Technology - Engineering - Mathematics students which resulted in a greater number of applications and awards.
VR for Global Goals is an attempt to sensitize people via virtual reality about the United Nations' Global Goals (also known as the Sustainable Development Goals) and challenges facing our planet Earth. The player goes through various scenes in the experience as part of a virtual tour of the UN Headquarters located in New York City and it ends with an outlandish video.
Preceding a few months after the foundation of D-MAd Projects, the start-up felt a need to have a website, which I was happy to come up with after due brainstorming and wireframing, that helped them in new customer acquisition to further expand horizons by virtue of new verticals and geographies.
Built with the mission of helping National Vector Borne Diseases Control Programme of Ministry of Health & Family Welfare, Government of India in achieving its goal of eliminating malaria by 2030; HackMalaria.ml uses machine learning to predict deaths caused due to malaria in various states and union territories, enabling better use of resources by the government.
HackMalaria.ml is a small drop in the ocean of efforts required to eliminate this communicable disease and thus achieving the Goal 3: Good Health and Well - Being of the United Nations' Global Goals (also known as the Sustainable Development Goals) for all in India.
Boondh, a for-profit social enterprise, reached out to me for a revamp of their existing website as part of an ongoing measure to spread the word about menstrual literacy, its destigmatization, and sustainable menstrual products. Ensuing the design and development cycle, the website serves as the source of all the current campaigns for Boondh.
I was faced with the challenge of revamping the brand’s perception for Grand Slam Fitness' 25th anniversary. After due ideation and prototyping, I came up with a new design scheme and implemented it on their e-commerce platform, thereby successfully increasing their customer base.
Ariavdhesh has been architected to revolutionize the bot ecosystem by giving her human-like capabilities and making technology more friendly, loving, and passionate. She is an artificial intelligence-based chatbot powered by Google's Dialogflow. Features include currency exchange, news reading, restaurant lookup, weather report, and web search.
As the Head of Technology for TEDxTughlaqRd, my goal was to uphold the prestige of Delhi's biggest and India's second-biggest independently organized TED event of 2016. I was responsible for the event website, visual designs, videos, social media, and guest experience strategy and we are one of the rare TEDx events worldwide to be allowed to use a custom logo.
Naina Semiconductor Limited was looking for a revamp and updation of their existing hard-coded website to a WordPress based website to leverage its search engine optimization capabilities. Post brainstorming and competitive analysis, I built their new website to their leadership team's satisfaction.
An established local retailer of artisan Indian moccasins, The Pastiche Collective, wanted to expand their business by tapping into the power of the internet when I was asked to make an e-commerce website for the business. The website helped The Pastiche Collective to maintain a dynamic inventory and accept orders from all over the world.
Conquerem, a bidding platform for emerging market ambitions, wanted to engage more customers online on social media and to help them achieve this goal, I composed visual designs based on global festivals which triggered record levels of social media outreach on Facebook, Twitter, and Instagram.
The Calling Chits, sought to empower students to take lead by virtue of graphical resumes, wanted to make a solid first impression at their prospective clients through their website for which they engaged me. The website built served as the one-stop-shop for the start-up.
Human Circle had just come into existence with a single-minded determination to change the mindset of people to do what they love, when I stepped in to build Human Circle’s and Young India Challenge's website end to end, create graphic and video designs leading up to spread of the #DoWhatYouLove movement to the first million people.