NYU Tandon School of Engineering was looking to increase the participation of students in prestigious fellowship opportunities when I was called to prototype and develop a new website focused on Science - Technology - Engineering - Mathematics students which resulted in a greater number of applications and awards.
There are tons of funding opportunities for students at all levels but more than often students are not aware of these opportunities or lack guidance to write competitive applications. A study by Science, a peer-reviewed academic journal of the American Association for the Advancement of Science, suggests that the chances of award nearly doubles if the educational institution provides targeted resources and mentorship to its students. At the same time, more number of competitive applications from an institution leads to a greater number of awards.
Create an all-inclusive portal for the 5500+ Science - Technology - Engineering - Mathematics students of NYU Tandon School of Engineering to help them prepare their applications for various prestigious fellowship opportunities with a special focus on the National Science Foundation's Graduate Research Fellowship Program.
I was responsible for undertaking a human-centered approach to conduct a user experience study and conceive and design a new website, including content, under the guidance of a Professor of Mechanical & Aerospace Engineering at NYU Tandon School of Engineering.
Age: 18 - 26 years old
Demographics: STEM students enrolled in a bachelors or masters degree course at NYU Tandon School of Engineering
Here are the main issues found in usability or user testing:
HTML; CSS; JS; PHP
Adobe Dreamweaver; Adobe Illustrator; Adobe Photoshop
The KPI used here is the growth in the National Science Foundation's Graduate Research Fellowship Program awards for NYU Tandon School of Engineering's students which was the primary fellowship opportunity for which the efforts were focused in 2019. Both the absolute number of awards and percentage share of NYU Tandon School of Engineering, with respect to the total number of awards, is taken into account.