Work

NYU Tandon School of Engineering

NYU Tandon School of Engineering was looking to increase the participation of students in prestigious fellowship opportunities when I was called to prototype and develop a new website focused on Science - Technology - Engineering - Mathematics students which resulted in a greater number of applications and awards.

 
NYU Tandon School of Engineering
 
Background

There are tons of funding opportunities for students at all levels but more than often students are not aware of these opportunities or lack guidance to write competitive applications. A study by Science, a peer-reviewed academic journal of the American Association for the Advancement of Science, suggests that the chances of award nearly doubles if the educational institution provides targeted resources and mentorship to its students. At the same time, more number of competitive applications from an institution leads to a greater number of awards.

Problem Statement

Create an all-inclusive portal for the 5500+ Science - Technology - Engineering - Mathematics students of NYU Tandon School of Engineering to help them prepare their applications for various prestigious fellowship opportunities with a special focus on the National Science Foundation's Graduate Research Fellowship Program.

The Golden Circle
NYU Tandon School of Engineering's Golden Circle
My Role

I was responsible for undertaking a human-centered approach to conduct a user experience study and conceive and design a new website, including content, under the guidance of a Professor of Mechanical & Aerospace Engineering at NYU Tandon School of Engineering.

User Persona

 
Age: 18 - 26 years old

Demographics: STEM students enrolled in a bachelors or masters degree course at NYU Tandon School of Engineering

Needs:

  • To know about various fellowships and scholarship opportunities available.
  • Resources to strengthen their application.

Motivations:

  • Fund higher education.
  • Build strong credentials for a successful career.

Desires:

  • To push forward research and innovation in their field.
  • To create substantial social impact as a result of their work.

Frustrations:

  • Either not enough literature on how to construct a successful application or scattered information.
  • Limited or no faculty support for guidance and mentorship for applying to fellowships.
User Journey Map
NYU Tandon School of Engineering's User Journey Map
Pain Points and Goals
  Pain Point Goal
1 Lack of quality and trustworthy information about the funding opportunity. A dedicated portal or sub-website maintained by the school or the university to disseminate relevant documentation.
2 Scarcity or limited access to human resources for guidance and mentorship. Connect worthy students with mentors from the faculty and industry.
Information Architecture
NYU Tandon School of Engineering's Information Architecture
Wireframing
NYU Tandon School of Engineering Wireframe
NYU Tandon School of Engineering Wireframe
NYU Tandon School of Engineering Wireframe
NYU Tandon School of Engineering Wireframe
Usability Testing

Here are the main issues found in usability or user testing:

  1. The Fellowship Opportunities website is a sub-website that resides inside the NYU Tandon School of Engineering's website; therefore, the school's logo should be visible in the navigation header and should be able to guide the users back to the main website.
  2. There should be a way to sort the fellowships based on the category since not all students are eligible for all the opportunities. For example, NYU Tandon School of Engineering has a vast amount of international students who aren't eligible for federal opportunities.
  3. Breadcrumbs are of great importance on the website since the content runs very deep in the hierarchy and the users can easily get lost.
  4. A button should be added so that the students can RSVP for the workshops which will also help send a reminder to the students wanting to attend the workshops.
Color Palette

#57068c

#7ac142

#6f6f6f

Technical Languages Utilized

HTML; CSS; JS; PHP

Tools Used

Adobe Dreamweaver; Adobe Illustrator; Adobe Photoshop

Web Design & Development
NYU Tandon School of Engineering
NYU Tandon School of Engineering
NYU Tandon School of Engineering
NYU Tandon School of Engineering
Key Performance Indicator

The KPI used here is the growth in the National Science Foundation's Graduate Research Fellowship Program awards for NYU Tandon School of Engineering's students which was the primary fellowship opportunity for which the efforts were focused in 2019. Both the absolute number of awards and percentage share of NYU Tandon School of Engineering, with respect to the total number of awards, is taken into account.

NYU Tandon School of Engineering's Key Performance Indicator
Visual Design
NYU Tandon School of Engineering
NYU Tandon School of Engineering