Fit India Trust works at the helm of the health and fitness industry in India to empower, inspire, and connect various stakeholders including but not limited to owners, professionals, and enthusiasts. They had created a basic functional Android application as a minimum viable product and later reached out to me to revamp the user experience and user interface of their mobile application to increase their customer base and user retention on their platform, while continuously strengthening their in-house products and services.
My responsibilities included pursuing a mobile-first approach to design the new Fit India Trust mobile application after conducting user research of three main user types - owners, professionals, and enthusiasts; and subsequently guiding and supporting their Android app developer in implementing the design.
