After initial quick wins, Fit India Trust invited me to revamp the user experience and interface of their mobile application from a mere functional design to a more communicative and emotional design. Based on the user research of three main personas, I came up with a sleek and modern interface aimed at enhancing the user journey.
Fit India Trust works at the helm of the health and fitness industry in India to empower, inspire, and connect various stakeholders including but not limited to owners, professionals, and enthusiasts. They had created a basic functional Android application as a minimum viable product and later reached out to me to revamp the user experience and user interface of their mobile application to increase their customer base and user retention on their platform, while continuously strengthening their in-house products and services.
Design a usable, more communicative, and emotional user interface for Fit India Trust's Android-based mobile application to enhance the user's experience. The new design should make the app easy to use, should be innovative and aesthetically pleasant, and should go down to the last detail.
My responsibilities included pursuing a mobile-first approach to design the new Fit India Trust mobile application after conducting user research of three main user types - owners, professionals, and enthusiasts; and subsequently guiding and supporting their Android app developer in implementing the design.
Age: 24 - 36 years old
Demographics: Gym owners, fitness professionals (trainers, managers, receptionists, etc.), enthusiasts
The common findings from all the three personas researched are given below.
Needs:
Motivations:
Desires:
Frustrations:
Pain Point | Goal | |
1 | Extremely high cognitive load due to cluttering. | Declutter the application so that the user can focus on things that interest them. |
2 | Different layouts for different screens. | Follow a consistent design system throughout the application. |
3 | Visual hierarchy is missing. | Use visual weight to convey importance. |
4 | Navigation and notifications are complex. | Simplify the menus to not make the user think. |
5 | Poor utilization of the screen space. | Spread out the content across the viewport and increase white spaces. |
6 | Call to actions are not emphasized enough. | Make the call to actions prominent by making them stand out from the rest of the elements. |
7 | Touch targets are small. | Make the touch targets at least 10mm in linear dimension. |
8 | Programming problems such as application crash. | Reach out to the developer to fix these issues. |
Linear gradient (#bbdefb, #2196f3, #0da47a1)
#2196f3
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Sketch
Here are the main issues found in usability or user testing:
The KPI used for this project is the number of new unique user acquisitions, on a month-to-month basis, as reported by Google Play.